From seasonal spikes to a steady catalog
Specialty home and building products
The challenge
Sales depended on seasonal demand and a few products. The brand wanted a dependable monthly baseline more than three times higher than where it started.
Takeaway
A phased keyword plan, from high intent to broad reach, turned a seasonal account into steady catalog-wide growth.
What we did
- Prioritized products by real shopper demand
- Grouped keywords by intent: product, benefit, generic and root
- Started with tightly relevant product terms, then expanded to benefit and generic terms
- Reduced reliance on one seasonal, higher-ticket product
A main image test that lifted conversion
Home and Kitchen, airtight aluminum jar
The challenge
A good product with a main image that did not convert traffic efficiently. The goal was more revenue from the same traffic.
Takeaway
A clearer, more premium first impression lifted conversion without buying more traffic.
What we did
- Ran a main image A/B test: control against an optimized version
- Kept the jar as the hero and added premium packaging behind it
- Called out the key benefits: airtight seal, premium aluminum, lightweight
Preparing early for peak season
Home and Garden, seasonal plant care
The challenge
The brand chased the same sales target every month, even when demand was low. Spend was wasted off season and revenue was uneven.
Takeaway
Timing beat volume: protect profit when it is quiet, and be visible before demand returns.
What we did
- Off season: protected margin instead of forcing volume
- Pre season: built keyword momentum six to eight weeks before peak
- Peak: scaled on proven, high-intent terms while watching ACoS
Keeping Q4 momentum alive in Q1
Sports and Outdoors, outdoor gear
The challenge
After a strong Q4, budget was being spent without enough focus on the terms that already fit the market best.
Takeaway
Off-season sales that matched peak season, by putting budget behind what was already working.
What we did
- Used Search Query Performance and search term data to find winning keywords
- Moved budget from weak campaigns to those winning terms
- Refreshed brand content and the main image
Breaking a sales plateau for a coffee brand
Grocery and Gourmet Food, roasted coffee
The challenge
Sales had plateaued, and paid traffic was not turning into organic visibility or profitable growth.
Takeaway
Fix the structure first, then scale. Clean campaigns made every extra dollar count.
What we did
- Cleaned up the campaign structure before raising budgets
- Kept revenue steady while improving margin first
- Balanced high-potential keywords with low-competition terms
- Used catch-all and seed campaigns for discovery; catch-all became a top order driver
Turning a decline into record months
Pet Supplies, wellness chews
The challenge
Sales had been falling, and past approaches could not get the account through its monthly revenue ceiling.
Takeaway
Plan around the calendar: build visibility in the slow months, then scale hard when shoppers return.
What we did
- Studied year-over-year data to find the strongest Q1 keywords
- Focused budget on two high-volume terms
- Used Q4 to protect margin and build early visibility
- Added low-competition keywords for efficient CPCs, then scaled into Q1
A cleaner story in one image
Sports and Outdoors, performance jump rope
The challenge
The main image showed a rope and handles, but not the accessories or the benefits, so it undersold the product.
Takeaway
Change one thing, measure it, and let the data pick the image.
What we did
- A/B tested two main images with the same rope and handles
- Version B added the accessory pouch and feature icons
- Confirmed every claim and accessory with the brand first
Main image upgrades across five products
Home and Office products
The challenge
Demand was strong, but several main images were functional rather than convincing, and did not show value at a glance.
Takeaway
One repeatable testing method lifted conversion across a whole product line.
What we did
- Tested before and after main images for five products
- Kept each product as the hero, with packaging and short benefit callouts
- Applied the same method across the line so wins could scale
Main image concepts tested (design renders)
Client names and product identifiers are kept confidential. Dollar figures are adjusted to protect client identity. Growth percentages reflect actual results.
Ready to grow on Amazon.
Tell us about your products. We reply within 24 hours with questions or a plan.